New Wave
05 Iunie 2008 Morrison
Punk rock attracted devotees from the art and collegiate world and soon bands sporting a more literate, arty approach, such as Talking Heads, and Devo began to infiltrate the punk scene; in some quarters the description New Wave began to be used to differentiate these less overtly punk bands.
If punk rock was a social and musical phenomenon, it garnered little in the way of record sales (small specialty labels such as Stiff Records had released much of the punk music to date) or American radio airplay, as the radio scene continued to be dominated by mainstream formats such as disco and album-oriented rock. Record executives, who had been mostly mystified by the punk movement, recognized the potential of the more accessible New Wave acts and began aggressively signing and marketing any band that could claim a remote connection to punk or New Wave. Many of these bands, such as The Cars and the Go-Go's were essentially pop bands dressed up in New Wave regalia; others, including the Police and the Pretenders managed to parlay the boost of the New Wave movement into long-lived and artistically lauded careers.
Between 1982 and 1985, influenced by Kraftwerk, David Bowie and Gary Numan, New Wave went in the direction of such New Romantics as Duran Duran, A Flock of Seagulls, Psychedelic Furs, Culture Club, Talk Talk and the Eurythmics, sometimes using the synthesizer to replace all other instruments. This period coincided with the rise of MTV and led to a great deal of exposure for this brand of synth-pop. Some rock bands reinvented themselves and profited too from MTV's airplay, for instance Golden Earring, who had a second round of success with "Twilight Zone", but in general the times of guitar-oriented rock were over. Although many "Greatest of New Wave" collections feature popular songs from this era, New Wave more properly refers to the earlier "skinny tie" rock bands such as the Knack or, more famously Blondie.
