Iron Maiden a reluat colaborarea cu Robinsons Brewery, aceeasi companie care a lansat si berea The Trooper in 2013, pentru a lansa un nou sortiment de bere care se va intitula "Hallowed".
"Hallowed" este o bere conceputa in stil belgian ce va ajunge la pofticiosi incepand cu luna octombrie a acestui an si va fi disponibila la vanzare timp de doar patru luni.
"It's all in the yeast. Belgian yeast yields a very distinct taste and presentation. You can sniff out a Belgian beer simply from its aromas: fruity, spicy and earthy. Belgian yeasts withstand higher alcohol levels, they attenuate well and create an array of phenolics and esters… put simply, this means more flavour and I think Hallowed drinkers are in for a treat.", a declarat Martyn Weeks (Robinsons Brewery)
"What makes this brew pretty special is that we're adopting a Belgian yeast for the first time. I'm a big fan of Belgian beers, so I jumped at the chance to brew my own. While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it's as much a way of life as it is a drink. We've tried to bottle that philosophy in Hallowed, albeit with a British twist.", a declarat Bruce Dickinson
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